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June 9, 2017 in News Tags:

Functions of modern packaging have increased significantly. Today, beautiful packaging – it's good advertising, a way to attract customers' attention, create positive emotions and increase the visibility of your products. Good marketer knows that in a highly competitive modern market, packaging – it's not just a product protection from damage, but also one of the most effective means to encourage potential buyers to pay preference to your products. Consequently, the level of sales depends largely on what emotions cause the appearance of packaging, labels and stickers. This is especially important for commodity groups FMCG (consumer goods) which the buyer chooses among similar products, standing on a shelf in the supermarket. The end justifies the means Numerous studies have shown that consumers tend to choose more products attractive packaging (color, design, quality of paper and other materials), so the marketers precisely know that a beautiful cover justifies a higher market price of the product. For themselves as producers of "issue price" more above, so the package does not save.

For companies whose production profile – packaging and packaging materials credo of "individual approach to each client" is not an empty phrase, as part of professional activity. When working with a customer must first consider the genus of its activities, ie the product that you want to "pack". Food, cosmetics, household chemistry: different problem – different solution. All these products are not put in one package, even at the supermarket – it's the rule. In addition, it is important to take into account the wishes of the client, his place in the market, financial opportunities. To order or to pack yourself with this issue faced by most producers of goods. Packaging Equipment can not afford all of the company. The Russian line without installation cost of 800 thousand rubles.

The same amount will pay for installation and configuration. Total 1.6 million. Operating Costs For the most part consist of payroll, which will service this equipment. Also, be aware that the download product line to nearly 100% impossible. For a small confectionary own wrapper could be "golden." For companies with a constant turnover of construction of its own packaging production may be appropriate. Then there is the sense to look for suppliers on business to business portals, refine specifications and discuss the conditions and make the final decision: they, or "custom." Many manufacturers give manufacturer Packaging for Outsourcing and focus their attention on the most – on the product. Few have a good press. Production of packaging – the technological process, which, like any other, requires a professional approach and skills. read more

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